Unveiling the Future of Marketing and AI: Insights from Jeremy Thone on the Trucking for Millennials Podcast
In our latest episode of the Trucking for Millennials podcast, Jeremy Thone, the marketing director of 3PL Systems and host of 3PL Live, shared his profound insights on the evolving landscape of marketing, the power of storytelling, and the integration of AI in content creation. Here are three key takeaways from the conversation that can help you navigate the future of marketing and storytelling.
Takeaway 1: The Authenticity of Marketing in the Age of AI
As marketing continues to evolve, a pressing question arises: Are we moving towards or away from authentic marketing, especially with the advent of AI tools like ChatGPT? Jeremy Thone believes that authenticity still has a place, but it's the way we tell our stories that matters.
"I think it really boils down to storytelling again. And one thing that I will say that is flawed in a lot of humans that I've noticed is that they want to like, for one, to have a really good story, you need to have a story arc, meaning that you need to have that character have a low and a high."
Jeremy emphasizes the importance of sharing both the struggles and triumphs to create a relatable and authentic narrative. Authenticity isn't lost; it's just being reshaped by the tools we use. AI can assist in crafting messages, but the core of the story—the human experience—remains at the heart of effective marketing.
Takeaway 2: The Role of AI in Enhancing Creativity and Efficiency
The integration of AI in marketing isn't something to fear but to embrace as a tool that can significantly enhance creativity and efficiency. Jeremy shares how he uses AI to speed up the content creation process without sacrificing the personal touch that makes content resonate with audiences.
"I use it daily, me personally, for a couple hours a day. But I would say that like maybe like 30 minutes a day, an hour, because honestly, another cool tip that I could give you guys too, since you're both podcasters and love video and media and things is there's a chat GPT plugin called VoxScript that I learned about."
By leveraging AI for tasks like generating ideas, proofreading, and even creating content frameworks, marketers can focus more on the strategic and human aspects of their campaigns. AI is a powerful ally that, when used wisely, can amplify our human capabilities.
Takeaway 3: The Importance of Repetition and Consistency in Storytelling
One of the most common misconceptions in marketing is the need to constantly create new stories. Jeremy challenges this notion by highlighting the power of repetition and consistency in storytelling.
"I think that it's really important to always like have some sort of executive journeys on like what that person went through, what they're about... I think that as you have these stories happen within your organization, you definitely should highlight them and put... There's another example where we hired someone named Honey Khan."
By consistently sharing your brand's stories, values, and character, you reinforce your message and deepen the connection with your audience. It's not about reinventing the wheel with every post but about reinforcing the narrative that defines your brand. This approach builds trust and familiarity, which are crucial in a world where new content is constantly vying for attention.
In conclusion, Jeremy Thone's insights from the Trucking for Millennials podcast episode offer valuable lessons for marketers and content creators. Authenticity in marketing is not a thing of the past; it's evolving with new tools. AI can be a powerful asset in the creative process, and consistency in storytelling is key to building a strong brand narrative. As we navigate the future of marketing, these takeaways remind us that while technology may change, the essence of a good story remains timeless.
What do you think about the future of AI in marketing? Got any suggestions for the show? Let us know in the comments!