In a recent episode of the Trucking for Millennials Podcast, hosts Michael and Aaron sat down with Tyson Lawrence, CEO of Diablo Freight Ventures, to discuss the intricacies of the logistics industry, the importance of finding a niche, and the challenges and rewards of entrepreneurship. Tyson's extensive experience in the logistics sector provided listeners with valuable insights and actionable advice. Here are three key takeaways from the episode:

1. The Importance of Finding and Focusing on a Niche

One of the most significant points Tyson emphasized was the importance of finding a niche within the logistics industry. He explained that trying to be everything to everyone is not a sustainable strategy. Instead, focusing on a specific niche allows businesses to become experts in that area, providing more value to their customers and standing out in a crowded market.

"I believe wholeheartedly that you've got to find your niche and you've got to become an expert in that and drill down in it and settle down in it and be that person. It's just too hard and too broad to be everything to everyone." - Tyson Lawrence

Tyson shared his own experiences with different niches in his businesses. His first business focused on refrigerated transportation and produce, but it became too dependent on a single large customer, which ultimately led to its downfall. In his second business, he shifted focus to small and medium-sized businesses, particularly in the beverage industry, which proved to be more sustainable and profitable.

2. The Value of Being Coachable and Resilient

Tyson highlighted the importance of having the right personality traits to succeed in the logistics industry. He stressed that being coachable, resilient, and willing to learn are crucial attributes for anyone looking to thrive in this field. The logistics industry is complex and ever-changing, requiring individuals to continuously adapt and grow.

"You've got to have a strong personality. You've got to have a strong belief in yourself. You've got to have the ability to, you know, be patient and persistent and persevere." - Tyson Lawrence

Tyson's hiring philosophy revolves around finding individuals who possess these traits. He looks for people who are willing to put in the hard work, overcome adversity, and remain curious and inquisitive. These qualities not only help individuals succeed but also contribute to building a strong, cohesive team.

3. The Power of Consultative Selling and Building Relationships

Another key takeaway from the episode was the power of consultative selling and building strong relationships with customers. Tyson explained that understanding a customer's business and providing tailored solutions can set a logistics company apart from its competitors. This approach involves acting as a coach and consultant, helping customers navigate their logistics challenges and grow their businesses.

"We go as a small to medium business with a coaching consultative approach. We try to find some unique way to penetrate their business that they don't expect to hear from." - Tyson Lawrence

Tyson shared an example from his second business, where he helped a small beverage company scale from shipping a few pallets to handling 100 truckloads a day. By providing valuable guidance and support, Tyson's company became an integral part of the customer's growth journey. This approach not only builds trust but also creates long-term, mutually beneficial relationships.

Conclusion

The episode with Tyson Lawrence offered a wealth of knowledge for anyone in the logistics industry or considering starting their own business. The three key takeaways—finding and focusing on a niche, being coachable and resilient, and leveraging consultative selling—provide a solid foundation for success. Tyson's experiences and insights serve as a valuable guide for navigating the complexities of the logistics industry and building a thriving business.

By focusing on these principles, logistics professionals and entrepreneurs can better position themselves for success, create more value for their customers, and build stronger, more resilient businesses. Whether you're just starting out or looking to take your business to the next level, these takeaways from Tyson Lawrence are sure to inspire and guide you on your journey.